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NEW
When Is It Time
To Sell?
The Empty-Nester
Dilemma

Prepare Your House
"To Sell"


Determining
the Listing Price


Reviewing An Offer
To Purchase


Need An Agent?
Maybe Not


Mistakes That
Home Sellers
Make

Home Inspectors:
Not Just For Buyers!


Moving Pets


Children & Family
Moves


Renovations
That PAY
A great article!


For the Seller

In 2000 Ron sold 100% of his listings in an average of 38 days ... for an average of 98.5% of the asking price.

Seller Services
(Most but not necessarily all of these services will be provided without charge) Normally there is no charge to the vender. The agents sole compensation is generally from the commission paid to the broker at the time the property is sold and the vender is paid.

  1. Provide a Free, no obligation, Current Market Analysis to determine the expected market value range and suggest a reasonable asking price range.
  2. Estimate the net proceeds the seller can expect after expenses (commissions, lawyer's fee, disbursements and any applicable taxes).
  3. Explain other contingencies such as mortgage prepayment penalties.
  4. Explain: Buyer Agency, Seller Agency and Dual Agency.
  5. Provide a Marketing Action Plan.
  6. Organize a New Listing Inspection Tour (Caravan Tour) for the Coldwell Banker agents. This will provide an immediate feedback on price and condition.
  7. Keep the vendor up to date on Showings results, agent comments and competition changes.
  8. Show the seller ways they can improve their home at a minimal cost, to get a better sale price.
  9. Prepare Feature Sheets for the public and agents.
  10. Send special notices to agents who are active in the area.
  11. Prepare and place advertising.
  12. Do open houses for agents and the public as required.
  13. Feature the home on the Sunday Home Tour on CFPL-TV.
  14. Place the home on at least 2 Internet sites with a Virtual Tour.
  15. Prequalify buyers for their ability to purchase.
  16. Review all offers with the vendors and recommend negotiating strategies.
  17. When a price is agreed, ensure that all conditions are delt with properly.
  18. Assist the vendors with details after the sale.
  19. Introduce the vendors to the Coldwell Banker Concierge Assistant for help in special details.
  20. Provide extra help for seniors or people with special needs. This can be ... pick up and delivery to the lawyer, the new home, shopping etc., to ensure the vendor is able to get settled quickly and easily.
  21. Help the sellers relax and enjoy the experience.

Ron McDougall

1st London Real Estate Services
1069 Wellington Road South
London, Ontario N6E 2H6
(519) 685-4190 * Fax (519) 660-1813
ronmcdougall@rogers.com
www.ronmcdougall.com

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